סמינר מחלקתי - המחלקה להנדסת תעשייה

Product-Service Systems aka Servicization: Are Products Obsolete?

Morris A. Cohen
Panasonic Professor of Manufacturing & Logistics
The Wharton School

Abstract:

This talk will consider how the movement to a service based economy in both developed and developing countries can impact manufacturing companies.   We will focus on the emerging competitive strategy, based on Product-Service Systems, (also known as "Servicization"), whereby tangible manufactured products are brought to market as services that lead to the generation of customer value through product use by customers.  We will review recent research results on how quality for the bundle of products and services associated with manufactured products is perceived by both customers and firms.  We will also consider how the customer-supplier relationship is impacted through incentive alignment based on a product's delivered performance.   Finally, we will discuss challenges associated with optimal global supply chain managment and resource deployment in a service dominated environment.   The talk will conclude with discussion of the (expected/observed) impact of Servicization as firms adapt to this new paradigm.

ההרצאה תתקיים ביום שלישי, 29.1.13, בשעה 14:00, בחדר 206, בניין וולפסון להנדסה מכאנית.